3ciety launches new marketplace to empower individuals to monetise ideas through merchandise

3ciety launches new marketplace to empower individuals to monetise ideas through merchandise

April 3rd, 2017 – Kuala Lumpur based e-commerce startup Threeciety Sdn Bhd, previously known as ‘Threes & Tees’, launched its 3ciety e-marketplace at 3ciety.com to help individuals create and sell merchandise online today.

Selling merchandise online is big business. Just in the last decade, fashion e-commerce stores and marketplaces have bloomed in Malaysia and across South-East Asia.

However, high upfront costs, insufficient management resources, the risk of unsold inventory and the fear of failing have discouraged many from taking the leap to start their own merchandise lines.

3ciety, which has a track record of working with brands like Astro on their 2016 blockbuster ‘Ola Bola’ to help them market and sell their merchandise online, is now opening up its on-demand platform to enable anyone to create and sell their custom-designed merchandise online.

Without any paywall of upfront or recurring fees, 3ciety is looking to bring the cost of starting your own merchandise line right down to zero!

3ciety’s CEO and founder Ija Mohan says the entire process is easy and completely automated.

“3ciety offers sellers an array of customisable products which they can upload their designs onto or they can leverage our free and easy-to-use designer tool to create their own designs from fonts and cliparts,” he says.

“Each product has a minimum selling price, or base price, which the seller can mark up as they wish.

“Anytime a customer buys a seller’s product, 3ciety manages the entire fulfilment process, from order processing and manufacturing, to delivery and customer service.

“We then deposit the profits into the seller’s account,” he adds.

Ija believes the platform would help non-designers and organisations as well.

“Content sells, whether it’s a great design on a t-shirt or a simple trending hashtag on a tote-bag,” he says.

“With our online designer tools, anyone can create products online without relying on complex and expensive design software’s.

“Groups, clubs, societies and others can use the platform to sell to their community without worrying about budgets, order quantity, product sizing, delivery or fulfilment.

“3ciety can also be used as an avenue to raise funds,” he adds.

The 3ciety platform is web and mobile-responsive, but the company also plans to roll out a mobile app later this year that will focus on empowering and driving community engagement between sellers and consumers.

About Threeciety Sdn Bhd

Founded as ‘Threes & Tees’ with a focus on helping brands, Threeciety Sdn Bhd has been rebranded to reflect its new vision of an open merchandising marketplace for all. The rebranded company and new platform aim to build a regional ecosystem for Designers, Brands & Fans.

This dream is hardcoded into the brand by reflecting the amalgamation of 3 communities into 1 society…  3ciety!

Driven by the brand’s “Express, Engage & Experience” motto, 3ciety aims to empower designers’ expression, build brand engagement and deliver a great fan experience for Malaysia, and soon, across South-East Asia.

Having raised a seed round from Cradle Seed Ventures in 2016, the team aims to raise their Series A round next in line with their regional push.

#NoDiscrimination T-shirts

#NoDiscrimination T-shirts

As a nation with a kaleidoscope of colours of races, religion, culture, tradition and such, Malaysia is an evident epitome of diversity, unity and peace. This year would mark our 60th year of independence that our forefathers have blessed us with.

Malaysia is deemed as one of the most peaceful and peace-making countries in the globe which also explains why our passport is amongst the best (Amen to that). Nonetheless, like any other society, discrimination still exists in ours — both in the spotlight and behind curtains.

Discrimination is defined as a thought or an act that projects a distinction in favour or against an individual or group based on class, category, group or attributes. To a certain extent, we have become so comfortable and accustomed to living amongst ourselves that at times, some of us cease to realise that we have somewhat contributed to discrimination ourselves, albeit unintentionally.

If we look around us, discrimination occurs in our daily lives. We see it in job ads that requests for “*** only”. We witness it in daily jokes that make fun of racism, even if these jokes were meant harmless. We hear it over the radio sometimes and more often than not, read it in our newspapers and in between lines.

While modernisation have somewhat alleviated the severity of mass discrimination, discrimination is still an ongoing issue whether or not subtly or harmfully, no matter if it’s about race, religion, sexuality, nationality and so on.

Earlier this month was a global celebration of diversity and March is all about Zero Discrimination. It is vital for us to make the most out of the worldwide event as it is clear that we need to come together to put an end to all discrimination. We ought to celebrate our diversity and to promote unity, peace and democracy hands-on by spreading the word and standing up for the cause.

All-month-long, together with our friends at 3ciety.com we are running a Zero Discrimination campaign to raise awareness on this issue and more importantly, to stop discrimination of all sorts.

3ciety is a merchandising marketplace that enables individuals to create & sell custom t-shirts and other custom apparels online. Via the marketplace, 3ciety empowers individuals to not only raise funds through merchandise but also effectively transforming other individuals into a walking billboard for the causes they support.

Join in the #NoDiscrimination movement with us and 3ciety by spreading the word! You can do so without the need to speak your voice. Let your attire do the talking for you.

Spread the word to stop hate and discrimination

What is Malaysia to you? Express it to win it!

What is Malaysia to you? Express it to win it!

In conjunction with Merdeka month, 3ciety is organising a design contest.


All you need to do is:

  1. Head on to 3ciety.com
  2. Click on “Create” & pick a product of your choice
  3. Click on the “Customize it!” button and tell us What Is Malaysia To You?
  4. Get Creative!
  5. SHARE on Facebook, TAG a friend & hashtag #3cietyMkini before 16th September 2016
  6. THREE(3) winning designs will be featured on 3ciety’s website, 10% of your sales will be awarded to you!


Here is a short tutorial on how to use our tool to design your own product:

Feeling creative today?

What is Malaysia to you? Express it to win it!