With less than a month before the doors for APPIES Malaysia Marketing Awards & Festival 2019 opens, it’s now crunch time for those pitching.
The panel of judges are already looking forward to the two-day event. After all, they are keen to see what sort of interesting ideas and innovations will be presented.
Just as excited are those attending this year’s APPIES as they will be discussing with and learning from fellow peers. It’s a known fact among all that this festival for marketers and advertisers encourages active participation from the floor.
While there is the understanding that they cannot reveal trade secrets, most are anticipating engaging feedback during the pitches.
Of course, most are also expecting an equal mix of comments and queries from both the judges and audience.
We talk to APPIES Malaysia Chief Judge For Adam Wee Abdullah, Group Chief Marketing Officer and Group Chief Customer Experience Officer for CIMB Group and Eric Wong, Chief Customer and Marketing Officer for Prudential Assurance Malaysia Berhad..
Adam Wee Abdullah – Chief Judge, APPIES Malaysia
As this is Malaysia’s fourth APPIES edition, many attending know what they want to take-away from this event. It’s idealistic to say that they might be quick to share or learn certain insights based on their understanding of certain market trends.
For Adam Wee Abdullah, Group Chief Marketing Officer and Group Chief Customer Experience Officer for CIMB Group, expectations must align. Simply put, the APPIES 2019 Chief Judge opined that campaign goals cannot be just results driven.
“This is [proper] guidance for both marketers and fellow juries. It is often during pitches that many consider the form and end-results as critical focuses. This scenario can lead to some dismissing submissions that drive different marketing objectives. Always keep in mind that in a competition like the APPIES, participants and the audience want to learn; specifically, about the various strategies in use or tactics that can be deployed to solve various marketing challenges,” Adam noted.
APPIES Malaysia 2019 judge Eric Wong, Chief Customer and Marketing Officer of Prudential Assurance Malaysia Berhad, shares similar views about looking beyond results.
For him, The APPIES is a good platform for marketers as it reminds them to always consider: “How is this initiative a step forward [for brands]? Are they building [or reinforcing] important attributes that increase the value of my brand and business?”
Eric Wong Wai Yuen – Chief Customer & Marketing Officer, Prudential Assurance Malaysia Berhad
Eric summed it nicely on what is expected of marketers: focusing on sustainable brand equity building.
Simply put, it’s all about making sure the brand has a positive longevity. That piece of advice is a checkpoint for him as he wants to see how pitches address this long-standing concern.
“This is what marketers should get onto, as opposed to ideas that provide short-term bursts to the top-line,” he added.
For marketers to focus on what they do best, they must get on the digital transformation train fast. Thanks to current and upcoming innovations, media consumption is changing at a rapid pace. Processes must become more personalised and be ‘instant’; speedy on its approach and delivery and immediately impactful.
“The advertising industry is now experiencing a big shift, one that is forcefully changing media planning and execution. All these new notions and expectations that users are demanding for, they are also powering the marketing processes to evolve accordingly,” Eric shared.
Adam believes this industry-wide evolution is something marketers can leverage on. “With the momentum in digital pervasiveness, processes have become more scientific and data driven. The advertising and marketing fraternity need to get better at data collection, curation, and analysis. More importantly, they also need to learn, understand, and adhere to data governance,” he said.
This, in many ways, goes beyond instant gratification and personalisation as marketers search for newer engagement methods.
For Adam, this includes deep-diving into various information assets that are available. What comes to mind immediately are user behavioural and audience interest, both offering higher veracity than the common personal information. “The latter is not as important and, furthermore, consumers will continue to actively protect their privacy,” he added.
“I am hoping to see even more quality submissions this year. Campaigns are much more measurable today and multiple metrics of success can be tracked, especially for those that run on digital platforms. However, I hope to see some surprises in terms of interesting and innovative engagement programmes. Moreover, I want the audience to take full advantage of the event and ask pointed questions. After all, this is how they can learn as well since the APPIES will feature hard-to-access Lve presentations. They will even get opportunities to engage the presenters, or juries, to seek clarification,” said Adam.
Eric, meanwhile, wants to see some work that will show how marketers employ next-gen innovation creatively to campaigns.
He also noted how “These efforts must also address strategic challenges that brands are now facing. Too often, we get caught up with marketing campaigns that does not build on the brand story.”
To attend 2-Days APPIES Malaysia
Marketing Awards Conference
With the help of disruptive technologies such as Cloud Computing, Artificial Intelligence (AI), Cyber Security, Internet of Things (IoT), Data Science & Business Intelligence, the global business & finance scene is undergoing a wave of transformation like never before. Meetings no longer take place in boardrooms, bank transactions no longer require a day-long dealing with bank tellers, while placing more advertisements on newspapers no longer guarantee a business’s success. According to Accenture’s Finance 2020 report, automation will eliminate up to 40% of financial jobs; the question then arises – how can the future workforce of business and finance capitalize on the latest technologies available, to prevent themselves from being replaced by automation and robotics technology? How do we ensure that our next generation of business and finance professionals remain in the other 60%, who are driving along this paradigm shift?
As one of Malaysia’s Premier Tech Universities, APU plays a significant role to ensure that our business and finance graduates are ready to join the Industry Revolution 4.0 workforce. In line with our edge as a University of Technology and Innovation, we ensure that our students graduate with a solid business mindset, enriched by responsiveness towards technology that allows them to partake in the global transformation wave.
Revolutionary Programmes of the Future
According to the Agile Finance Revealed report from the American Institute of CPAs (AICPA) and Oracle, almost 50% of top finance leaders are now implementing cloud-based enterprise performance management and robotic process automation in their businesses, and sophisticated technologies will be driving the directions of financial institutions as well as enterprises. This is where fresh buzzwords come into the picture: FinTech (for Financial Technologies), MarTech (for Marketing Technology), BI (for Business Intelligence) and more. There is a rising need for new talents that can amalgamate business and finance knowledge with profound understanding on the way to operate, manage and use technologies to develop business solutions. Through the constant innovation of academic programmes, we have moved a step ahead from delivering traditional business and finance degrees to develop programmes that are designed for the future, such as Digital Marketing, E-Business, FinTech and Blockchain. These programmes, developed under the collective input from our industry advisory panels, incorporate both traditional financial and business strategies with innovative emerging technologies, through the delivery of subjects that are related to Marketing Intelligence, E-Commerce, Digital Currencies and other relevant areas. As traditional degrees are becoming obsolete, APU’s revamped programmes provide a competitive edge to our business and finance graduates, preparing them for emerging jobs that may drive the direction of business and finance in the future.
Our industry partners play a vital role in supporting us to move forward. Partnerships with innovative accelerators such as GrowthX Academy and Supercharger enhances the platform for our students to realize their world-changing ideas, inspiring them to become innovative technopreneurs of the future. This strong partnership also enables students to be exposed to real-life business cases supplied by our partners, providing our students with hands-on exposure and practical learning experience. They formulate solutions and develop business ideas for actual companies, experiencing the journey of strategic business planning even before they graduate. Together with over 10,000 industrial partners and potential employers, we take the industry-driven approach as our key to deliver high quality programmes that combine practical knowledge and relevant theoretical concepts. As part of the approach, we involve our industry advisory panels, accreditation and certification bodies for regular programme reviews, to ensure that we deliver up-to-date contents from time-to-time. Under this formula, over 40,000 of our alumni are globally employed in reputable multinational companies such as Accenture, Deloitte, Maybank, KPMG, PwC, Standard Chartered, Earnst & Young and many more.
Creating an Innovative Ecosystem On-Campus
APU plays a vital role in cultivating the values of Creativity and Innovation among students, to ensure that they are shaped into visionary, competent and capable business and finance professionals. Teaching and learning facilities in APU’s iconic campus are redesigned to enable ‘intelligent’ teaching, learning and research. Striding our ICT strength, we blend the use of technology within curriculums, where teaching and learning processes utilize advanced digital technology, software and infrastructure that are available on-campus. Discussion spaces, social spaces, think tanks and Innovation Labs are highly available within APU’s campus in Technology Park Malaysia (TPM), Bukit Jalil, to promote cooperative learning and cultivate exchange of ideas among students from different disciplines and academics. Teaching and learning methods has transformed into highly-interactive and stimulating processes, encouraging students to think out-of-the-box and formulate better solutions with the help of technology. Our outcomes-based learning approach has produced graduates who can think critically, act innovatively and communicate ideas effectively; they are capable to deal with complex and exciting opportunities that lie ahead.
Nurturing Global Outlook and Professionalism
The transformation from a high school-leaver to an industry ready graduate is a crucial process in one’s life, where a university plays an important role to facilitate this transformation. Aside from gaining a tech edge, we equip our students with relevant cross-cultural communication skills, within our globalized campus environment that currently houses a community of students from more than 120 countries. Through regular multicultural discourse and events, the continuous cultivation of global outlook builds our students’ confidence and trains them to engage in global conversations, international strategies and multicultural encounters, making them workplace-ready even before they graduate.
Professionalism is one of our key values for success. It is also a significant value to our business and finance students, who aspire to emerge as corporate professionals or entrepreneurs. To nurture professionalism, we instill practical workplace skills within the curriculum, by incorporating lesson activities that build confidence, enhance personal skills and build team spirits. As a unique feature, APU students proudly dress in professional attire, while adhering to a professional code on conduct on-campus. To complement the industry-based approach in teaching and learning, we create an environment that simulates the future workplace, so that our students join the future workforce confidently.
The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities and is where a unique fusion of technology, innovation and creativity works effectively towards preparing graduates for significant roles in business and society globally. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of prestigious awards at national and international levels.
APU was announced as among the Highest Rated Emerging Universities in Malaysia, being rated at TIER 5 (EXCELLENT) under the SETARA 2011 Ratings by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA), and has maintained this Excellent rating in the SETARA 2013 Ratings and the latest SETARA 2017 Rating. Under the Quacquarelli Symonds (QS) 2017 Ratings, APU was awarded 5-Stars in 4 categories of the QS Stars Ratings – Teaching, Employability, Facilities and Inclusiveness. The QS Stars rating is an international rating system that measures the achievements and qualities of universities worldwide. In addition, in 2017, APU was also announced as one of Malaysia’s Premier Digital Institutions of Higher Learning (IHL) by the Malaysia Digital Economy Corporation (MDEC), for its commitment in offering top-notch digital technology courses and ensuring highly-skilled graduates continue to flourish and fill future digital job demands locally and globally.
It’s 2019 and everyone has been upping their social media game. Whether it’s a new Instagram feed theme, a trendier photo editing style, or a cooler Instagram Story video with a filter that isn’t available on Instagram itself. Don’t worry, we’ve got your back. We have found some apps that are currently trending and can help you improve your social media game to kick start 2019, and the best part? They’re all free to download.
Note: This list is not in an order of personal preference; it’s a compilation of some trendy social media tools that may help guide you. You’re advised to choose as per your need.
1. Prequel: Story & Photo Editor
Prequel is perfect for those who favour a more eye-catching visual effect. With options ranging from VHS, Glitch, Spectra, Origami, and many more others to choose from, it would definitely make anything Insta-Story worthy! There are in-app purchases in Prequel for a wider range of filters and effects but in our opinion, the free version already have us spoilt for choices.
Download it here on the App store and give it a try!
2. Ulike – Define Trendy Selfie
Ulike is a beautycam app that not only helps enhance your pictures with a wide variety of filters and touch up features, it also comes with posing templates for those who want to find new inspiration in posing for photos. The pose templates are available for everyone and they’ve got you covered for all occasions such as selfies, daily, mirror, males, couples, friends, café, street, travel, and beach! Ulike is available for both Apple and Android devices and it’s services are completely free!
VSCO may have been around for awhile, but this photo editing app is a community for creators, by creators. Whilst creating your own edits, there is also a whole community of creators on this platform sharing their experiences and preferred settings. This way, we can all be inspired by one another and hopefully inspire others with our passion along the way. If you search on Instagram, there are also several accounts that have shared several custom presets with theme ideas that can be achieved with VSCO. VSCO is free to download, but there are also in-app purchase options available if you are looking for a wider spread of filters.
4. Planoly: Planner for Instagram
Those who are trying to maintain a theme to their Instagram feed will understand the pain of having to think very far ahead before posting anything that might risk ‘breaking the feed’. Planoly is a visual planner app that helps users plan and schedule their posts ahead of time, you can move the pictures to check for placements that best matches your aesthetic. Not only that, Planoly also allows you to schedule your Insta-Stories! How amazing is that?.
Passionation is the newest influencer marketing platform in Malaysia and it is a one stop platform that bridges brands and influencers together, providing convenience to both parties. With a variety of projects and campaigns by reliable brands, influencers are able to find campaigns that best suits them. On top of that, Passionation is also able to aid influencers by repurposing the content through programmatic methods. With that being said, this method will magnify the influencer’s content, bringing in more views and exposure to the influencers. The Passionation app is essentially a Progressive Web App (read about the benefits of PWA to your mobile!), therefore all you need to do is log onto Passionation on your mobile device and bookmark the webpage onto your homepage and voila! You’re set.
With that being said, Passionation will be having its grand launch at KL’s newly opened Kingsman inspired restaurant and bar, Brixton23 KL on 29th March 2019! On top of that, Passionation is also giving out some exclusive invites to the grand launch and all you need to do is click here to sign up and stand a chance to win the passes!
Image source: App Store
Thanks to new waves of technological disruptions and breakthroughs coupled with the impact of the Fourth Industrial Revolution (all of which we will collectively refer to as Industry 4.0), we are now edging closer to living in the “futuristic world” that for decades we could only imagine in sci-fi movies. Intelligent talking robots, smart wearable devices, autonomous vehicles are just the tip of the iceberg of the potential that we can discover in the era of Industry 4.0. Technologies such as robotics, artificial intelligence (AI), machine learning, virtual reality (VR), augmented reality (AR), cloud computing are maturing and are going to radically transform the way businesses operate. Smart systems that are fueled by data and machine learning allow decisions to be made without the involvement of human beings, and it is only inevitable that mundane, routine jobs will be replaced as a result of automation and robotics.
Dell Technologies’ “Emerging Technologies’ Impact on Society & Work in 2030” report published in 2017 revealed that almost 40% of jobs ranging from entry levels to the C-levels will soon be replaced by 2030. This has far-reaching implications for students aspiring to join the workforce of tomorrow, and Institutions of Higher Learning have to play an increasingly pivotal role in Future-proofing students.
This is where we come in. At APU, regardless of discipline, we ensure that all students are empowered with the ability to keep up with the challenges within the world of Industry 4.0 and beyond, by upholding our Vision as a University of Technology and Innovation to nurture the world’s future innovators.
Embedding Revolutionary Elements in Higher Education
In line with Industry 4.0, with revolutionary technologies in place, new jobs titles emerge, and new talents are needed. While Industry 4.0 transforms our lives, it also transforms the way a university should deliver knowledge, as well as the forms of knowledge that should be equipped by the future workforce. Traditional degrees are becoming obsolete, where innovation provides the turning point and the catalyst for success.
Through the constant innovation and delivery of a wide range of programmes with Technology as a common core, APU constantly seeks to unleash the potential of Industry 4.0 education. This is done by developing Industry 4.0-relevant programmes that are first-of-its-kind, such as in Cyber Security, Data Science, IoT, Intelligent Systems and Cloud Computing. These programmes were carefully designed together with our industry advisory panels, to equip students with the latest technical and soft skills that are required by the future job market. While Industry 4.0 also impacts the global business, accounting and finance spectrum, our students who are currently undergoing their studies in Business Management, Accounting, Banking & Finance are also exposed towards Industry 4.0-relevant areas such as Financial Technology (FinTech), Digital Marketing, E-Business and Blockchain. We have re-designed the programmes to incorporate both traditional financial and business methods as well as innovative emerging technologies, ensuring that our Business, Accounting and Finance graduates are future-proof and Industry 4.0-ready as well.
Innovative Teaching & Learning
While a university campus serves as the arena for talent development, world-class facilities within the APU campus support the Industry 4.0-focused teaching and learning process by providing students with an ecosystem for their development. Creativity and Innovation are nurtured through the availability of discussion spaces, think tanks and Innovation Labs within APU’s iconic campus, which is strategically located in Technology Park Malaysia (TPM), Bukit Jalil. Industrial-grade infrastructure allows students to be exposed to real-time data and scenarios, training them to become competent technology professionals even before they graduate. For instance, the first-of-its-kind APU CyberSecurity Talent Zone features military-grade real-time cybersecurity monitoring software at the full-fledged Cyber Threats Simulation and Response Centre and Security Operations Centre, providing them real-life exposure and practical experience. Learning is no longer confined within the classroom; in the era of Industry 4.0, one’s practical knowledge becomes as significant as academic and theoretical knowledge.
Industry 4.0 adoption and development requires a high level of critical thinking skills. Apart from providing world-class facilities, a university is responsible for developing innovative teaching and learning methods, to produce graduates that can think critically, act innovatively and communicate ideas effectively. . Striding on our ICT strength, we have embraced technology clubbed with state of the art engineering practices to feed knowledge and practical skills to our students. All APU students go through strategically designed curriculums powered by innovation, and embrace advanced digital technologies and automation. As part of outcomes-based learning at APU, they are able to deal with complex, dialectical and exciting opportunities in current and future employment trends.
Industry 4.0 is all about the “industry”. While a university serves as a platform for developing talent, it is vital to ensure that the talents nurtured are in accordance with the expectations of the industry.
At APU, our industrial partnerships with innovative accelerators such as GrowthX Academy and Supercharger further enhances the platform for students to realize their world-changing ideas. The formula has proven to be a success, as APU students have been well-recognized through their victories in national and international level competitions organized by major industry players, such as FAMELab, Intel-CREST Industry-University Challenge, NASA Space Apps Challenge, World Asian Business Case Competition, SAS FinTech Challenge and many more. Under this formula, over 40,000 alumni are employed globally in reputable multinational companies such as Accenture, HP, IBM, Huawei Technologies, Astro, Maybank, Standard Chartered and more.
Nurturing Soft Skills in a Global Outlook
Being an Industry 4.0-ready Graduate also means that a student has to be capable of communicating effectively, in this era of globalization and multiculturalism. APU students operate within a globalized campus environment that houses a community of students from more than 120 countries. A global outlook, international understanding and respect can be nurtured through the continuous immersion in multicultural discourse, as events such as Independence Days, Multicultural Nights and other cultural celebrations take place regularly in the vicinity. In the era of Industry 4.0, where communication and business processes are conducted in a global scale, having a global outlook ensures that graduates are well-trained to engage in global conversations, international strategies and multicultural encounters. At APU, the continuous cultivation of global outlook within the campus builds our students’ confidence and equips them with relevant cross-cultural communication skills, making them workplace-ready even before they graduate.
In line with our practical teaching methods, APU instills practical workplace skills within the curriculum, to build students’ confidence and eventually become workplace-ready. As a unique feature, our students proudly dress in professional attire, while adhering to a professional code of conduct on-campus. Together with over 10,000 industrial partners and potential employers, we create an environment that simulates the future workplace, so that our students joins the future workforce confidently.
The transformation from a high school leaver to an industry-ready graduate is a crucial process in one’s life, where a university plays an important role to future-proof school leavers and transform them into industry-ready graduates. While combining our philosophy of providing professional education with the cultivation of Industry 4.0-relevant skills and global outlook, our students are fully-prepared to join the future global workforce with confidence, not just for their first jobs, but for lifelong careers.
The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities, and is where a unique fusion of technology, innovation and creativity works effectively towards preparing graduates for significant roles in business and society globally. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of prestigious awards at national and international levels.
APU was announced as among the Highest Rated Emerging Universities in Malaysia, being rated at TIER 5 (EXCELLENT) under the SETARA 2011 Ratings by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA), and has maintained this Excellent rating in the SETARA 2013 Ratings and the latest SETARA 2017 Rating. Under the Quacquarelli Symonds (QS) 2017 Ratings, APU was awarded 5-Stars in 4 categories of the QS Stars Ratings – Teaching, Employability, Facilities and Inclusiveness. The QS Stars rating is an international rating system that measures achievements and qualities of universities worldwide. In addition, in 2017, APU was also announced as one of Malaysia’s Premier Digital Institutions of Higher Learning (IHL) by the Malaysia Digital Economy Corporation (MDEC), for its commitment in offering top-notch digital technology courses and ensuring highly-skilled graduates continue to flourish and fill future digital job demands locally and globally.