Be the first in Southeast Asia to master CodeSnaps App to code artificial intelligence

Be the first in Southeast Asia to master CodeSnaps App to code artificial intelligence

SEGi College Kuala Lumpur (SCKL) in collaboration with SAS Institute Inc. (SAS), the US multinational analysis software developer, is the first higher education institute to adopt and offer CodeSnaps app to code an Artificial Intelligence programme in Southeast Asia. 

If you have the ambition to ride the wave of the Fourth Industry Revolution (IR4.0), you will know that Big Data and Artificial Intelligence are some of the new technologies you need to master to be an expert of Data Science. Malaysia has launched its own National Policy on IR4.0 known as Industry4FWD to prepare Malaysia for the next phase of the industrial revolution that is heavily shaped by evolving and converging technologies. One of the national strategies outlined in the policy is Upskilling Existing Talent and Producing Future Talent which can be implemented through skills development programmes that support reskilling and upskilling and equipping graduates with necessary skills set to thrive in the Industry 4.0 environment.

In line with the National Policy, SEGi has developed a partnership with SAS to offer skills certification programmes to train talents for IR4.0, integrating theory and practice of Industry 4.0 applications into the tertiary education system to raise industry standards and create industry placement opportunities, as well as enhancing and increasing the capacity and capabilities of our educators, trainers and instructors, creating a pool of subject matter experts in the field of data science.

One of the programmes offered at SCKL is CodeSnaps. It is a coding programme that requires only one tablet and one robot. It is an initiative to prepare prospective professional data scientists to acquire the skills and means to manage block-less devices and provide employees with Industry 4.0 knowledge. 

Aiming to create awareness in the younger generation of the coding programme, as well as generate interest of Big Data and Artificial Intelligence, SCKL and SAS recently organised a training workshop on Big Data Management and CodeSnaps for 30 school students comprising of Form 5 and 6 students from 4 schools, SMK Pandan Mewah, SMK Seri Mutiara, Victoria Institution and CBC Learning Centre. The training workshop was held on 19 July 2019 at SCKL.

The students then had the opportunity to demonstrate what they have learned at their training workshop at the DataIntelligence Challenge – Big Data & Artificial Intelligence: A Powerful Combination for the Future Growth that was held at SCKL on 26 July 2019.

At the Data Intelligence Challenge, students were grouped into a team of five where they were required to use CodeSnaps to write an Artificial Intelligence (AI) program code to activate and mobilise a robot. There were challenged to apply Big Data concepts, analytical and creative skills to store, analyse, manage and predict as well as report data to make decisions. All participants received RM2,500 worth of training vouchers from SAS and certificate of attendance from SCKL.

CBC Learning Centre, a private education institution emerged as the overall champion of the Challenge, while Victoria Institution and SMK Seri Mutiara came in second and third, respectively. The winners of the challenge received RM5,000 worth training voucher each and SCKL Scholarships worth RM90,000.

“Data scientists sounds like a really cool job. It was fun to explore and analyse coding and have it control a machine. Apart from that, we also learned a lot from this training workshop, especially patience to manage the challenges we were facing and teamwork,” said Lee Huan Yang, the team captain of CBC Learning Centre. 

Tasigen Visvanathan, a Form 6 participant from Victoria Institution said he was elated that his team won second place at the Dataintelligence Challenge and they benefited a great deal from this experience. 

“I personally wanted to gain some experience in data intelligence because I want to become an actuarial scientist. The basic knowledge of coding will certainly help me in the future. As a team, we all benefited from the lessons learned at the workshop and the competition,” said Tasigen. 

According to Mr Daniel Teng, Group Senior Executive Director, SEGi University & Colleges, as a tertiary institution with over four decades of excellence, it is important for SEGi to prepare and equip students with awareness, understanding and practical knowledge through innovative study programmes in fields like artificial intelligence, data analytics and data management because globally, economies are getting disrupted thanks to the introduction of new innovation, machine intelligence, and data-driven business environment.

“At SEGi, we have always had our students’ interest at heart and we have dedicated ourselves towards enabling promising minds, which is one of our main Pillars of Action. I believe the collaboration with SAS and the introduction of the Diploma in Computer Science programme with specialisation in data science is a step in that direction. Both parties are committed to upscaling existing talent pool via training in the field of data science and producing future-proof graduates who will be equipped for Industry 4.0.”

SCKL’s new Diploma in Computer Science study programme includes 5 main subjects, namely Data Technology and Management, Data Visualisation, Data Science Methodology, Introduction to Artificial Intelligence (AI) and Introduction to Machine Learning. These subjects, particularly data technology, AI and machine learning correlate to the technologies identified in the national policy to transform and drive Malaysia forward and we are excited at the prospect of producing skilled professionals who will accelerate our nation’s growth. 

So be the FIRST in Southeast Asia to master CodeSnaps App, be a Big Data Guru, or be one of the Best Data Scientist in the region! Register at SCKL today and make your dream come true!

Stay up-to-date by following your favourite SEGI social media account wherever you are.

Air Selangor encourages employees to stay active, fit and healthy

Air Selangor encourages employees to stay active, fit and healthy

In a move to encourage its employees to lead a healthy lifestyle, Pengurusan Air Selangor Sdn Bhd (Air Selangor) in collaboration with one of the world’s top insurance companies, kicked-off the programme within the organisation.

The keep-healthy-and-stay-fit programme was launched by Air Selangor Chief Executive Officer, Suhaimi Kamaralzaman recently, in a fitness themed event held at Bangsar South.

The programme is aimed at helping employees live healthier, longer, better lives and at the same time rewarding employees for their efforts to stay healthy. The programme empowers employees with the knowledge, tools and motivation to achieve their health goals revolving around their main pillars which are all about knowing your health, improving your health and enjoying the rewards.

Moving beyond just promoting and inculcating a healthy lifestyle for employees, Air Selangor hopes that with this structured health awareness programme, the organisation can help boost engagement between management and employees, reduce the medical costs as well reward employees with benefits and discounts for taking sustainable steps, however small, to improve their health and wellbeing.

A total of 400 employees participated in the launch of the programme and more activities have been planned to cascade the message to its 4,500 employees. At the event, Suhaimi also presented 224 FitBit watches to Air Selangor employees who had never taken medical leave throughout 2018 as a token of appreciation.

Participants at the programme were also briefed about how the programme works as well as the rewards that come with it, as it has collaborated with 12 partners to offers members discounts and rewards for gym membership, wearable fitness devices, fitness apparel, healthy food, health screenings and fitness assessments, hotels, airlines and movies.

In addition to that, those who engage in the programme will get between 15% and 50% through its partners, namely AirAsia, Berjaya Hotels and Resorts, BP Healthcare, Fitbit, Fitness First, Garmin, Guardian, Marriott, Medklinn, Reebok and Mongoose Publishing’s Men’s Health and Women’s Health magazines.

This programme is also integrated with a variety of mobile applications and wearable fitness devices, making it easy for the members to track their goals and record their activities to earn points.

Those present at the launch also took part in a Zumba session led by a professional trainer to start their fitness regime rolling.

Start your new experience with Air Selangor.

Embrace yourself for the shower of fantabulous prizes when you buy a home

Embrace yourself for the shower of fantabulous prizes when you buy a home

Have you dreamt of owning a brand-new car, travel to your dream destination and go on a shopping spree for… FREE? Unbelievable? Too good to be true? Well, not anymore! RC Residences is determined to make your dream come true and all you have to do is purchase a RC Residences unit. Celebrate Raya with us this coming 22nd June at RC Residences Sales Gallery, book a unit on the spot and stand a chance to win amazing prizes worth RM130,000!

For the love of their buyers, they have multiplied the prizes and 16 lucky buyers will walk away with shopping vouchers worth RM3,000 each. Grab this golden opportunity by taking part in the Glorious Raya Bonanza event to own a home and win fantastic prizes.

The prize shower does not end there as you can win an exclusive RC luggage bag by participating in their Snap & Win Giveaway and join their Wonderland of Magical Joy’s special lucky draw from 15th-30th June at RC Residences Sales Gallery. One can know more about this project and the perks of living there when they attend these fun-filled events. It is notable that their sales gallery is open daily from 9am-6pm.

RC Residences is a remarkably affordable and contemporary residences in KL city. The strategic location, impeccable facilities, easy accessibilities and amenities makes it one of KL city’s prime residential addresses. It is located right opposite the upcoming Bandar Malaysia and Kuala Lumpur-Singapore High-Speed Rail and also, it is surrounded by three prestigious schools, various medical centres, shopping malls and train station. Hence, one can enjoy an absolutely hassle-free life right here. RC Residences offers a low monthly repayment and 5-year maintenance fee waiver for their buyers as they aim to make everyone a homeowner.

The pricing of their 800-sf. unit is from RM358,800 and the units are currently selling like hot cakes. So, hurry up and grab your dream home right away! Join the Glorious Raya Bonanza and Wonderland of Magical Joy to book your unit and win incredible prizes.

For more info visit our website

RC Residences Sales Gallery

Jalan 4/108a, Salak Selatan, 57100 Kuala Lumpur.

012-561 6862 / 912-569 6862

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‘I have a BMW … scooter!’

‘I have a BMW … scooter!’

While you are aspiring to its exclusive range of automobiles, why not take the first step by acquiring a BMW … scooter?
Yes, you heard that right. The German marque has just introduced in Malaysia two premium models for the urban scooter market. What better vehicle to start with before exploring the higher ends of the BMW spectrum?   
Making their local debut last week were the BMW C400X and C400GT urban scooters from the maker’s Urban Mobility segment.
The C400X is a mid-sized scooter built to overcome challenges of mobility in a city. Its design is light and manoeuvrable with excellent wind and weather protection. The storage concept comprises two integrated storage compartments and the Flexcase under the single-section seat for more convenience while on the road.
The C400GT maxi scooter, meanwhile, is the Gran Turismo variant of the C400X geared towards increased comfort and an enhanced touring capability. 
Whether riding into the city centre, travelling to the office or enjoying a tour after work or at the weekend, the manufacturer says the GT is the perfect partner on which to enjoy free-time riding to the full and with a passenger, too. 
The GT can be instantly identified by the aerodynamically designed twin LED headlight. It also has a separate rider backrest while both the rider’s and passenger’s feet rest on comfortable footboards integrated into the body of the scooter. 
The C400GT also has enhanced wind and weather protection with a higher windshield as compared to the 400X. This to meet the demands of both everyday practicality and touring suitability.
Both these Urban Mobility models are powered by an efficiency-optimised single-cylinder engine with a capacity of 350cc combined with Continuously Variable Transmission (CVT), vibration decoupling and Automatic Stability Control (ASC) as standard. 
For zippiness, BMW says the engine outputs 34 hp (25 kW) at 7,500 rpm and 35 Nm peak torque at 6,000 rpm. The models employ power transmission through a Continuously Variable Transmission (CVT) gearbox including a torsional drivetrain swing arm with minimum vibration. 
Safety is reassured during acceleration with the Automatic Stability Control (ASC), an anti-slip control system which limits the amount of engine drive torque transmitted according to road surface conditions. 
Suspension and damping are managed by a telescopic fork at the front and two spring struts at the rear. They also come with excellent brake performance thanks to the twin disc brake at the front accompanied with a single disc brake at the rear and fitted with Anti-lock Brake System (ABS) as standard.
Setting these two apart from the competition is the new optional equipment item, ‘Connectivity’, featuring an instrument cluster in the form of a 6.5-inch full-colour TFT screen. Together with the further advanced BMW Motorrad Multi-Controller offering integrated operation, it allows the rider to access vehicle and connectivity functions. 
In addition to the convenience of being able to use the phone and listen to music during travel, there is also the benefit of effortless navigation by means of arrow-based navigation available through the BMW Motorrad Connected App.
The GT comes in non-metallic Alpine White and Moonwalk Grey and metallic Black Storm. The 400X, meanwhile, is available in metallic Zenith Blue and Black Storm and non-metallic Alpine White.
Retail prices for the 400X and GT (on the road, without insurance and with a 3-Year Warranty and 3-Year roadside assistance programme) are RM44,500 and RM48,500 respectively
Yes, you could get a car for that price but this is a BMW (wink!) 

BMW’s 7th-Gen 3 series set to rock

BMW’s 7th-Gen 3 series set to rock

BMW Malaysia has unveiled the seventh generation of its iconic 3 Series, which has sold more than 15 million units globally.
At its launch in Kuala Lumpur recently, Harald Hoelzl, managing director of BMW Group Malaysia said the new 3 Series took the signature characteristics of a BMW “to another level”.
“The BMW 3 Series is the model that established the premium sports sedan segment. For over 45 years, the 3 Series has continuously raised the benchmark for Sheer Driving Pleasure in the premium automotive industry. 
“Today, the All-New BMW 3 Series in its seventh generation, with a new dynamic design, superior driving dynamics, as well as technology and innovation, never seen before in the Malaysian automotive industry,” he said.
The sports sedan is introduced in the “M Sport package” exclusively for Malaysia and features a dynamic sporty design with new dimensions. Its precise lines and contoured surfaces lend to a new chapter in its design language, while classic elements such as its kidney grille, headlights and Hofmeister kink are reinterpreted for what BMW says is “a stronger athletic look”.
Innovative functions such as the “BMW Digital Key” is now also available enabling owners to unlock their vehicles and start its engine all with Android smartphones with Near Field Communications (NFC) technology. 
when placed at the door handles. The sports sedan is also equipped with the “Parking Assistant” which also features the new “Reversing Assist” which records the car’s journey every 50 metres enabling it to semi-autonomously reverse at low speeds through narrow corners. 
A 2.0-litre TwinPower Turbo petrol engine sits at the heart of the new 3 Series – the most powerful of its kind to ever be fitted in a BMW vehicle – shooting the vehicle from 0 to 100km in just 5.8 seconds helped by a drag coefficient of just 0.23. Even so, the manufacturer says the revamped engine guarantees lower fuel consumption and carbon emission, thanks to the further developed 8-speed Steptronic Sport transmission.
The new model is 76mm longer (4,709mm), 16mm wider (1,827mm) and just 6mm taller (1,435mm) than its predecessor thus improving the comfort of passengers in the rear seat. The wheelbase is also longer by 41mm (2,851mm).
For the exterior, one stylish characteristic is the aerodynamic spoiler lip affixed to the rear along with two distinct 90-millimetre tailpipes that give the 3 Series a sporting edge.
BMW says the interior “offers an instant promise of unadulterated driving pleasure” with the M Sport leather steering wheel with multifunction and shift paddles along with the ambient interior lighting. The BMW Intelligent Personal Assistant enters a new era in which drivers will increasingly be able to operate their car and access its functions and information simply by speaking. 
For example, the driver can control various vehicle functions such as navigation and air-conditioning simply by interacting with them. It can also explain vehicle functions, provide status updates on things like the oil level and help detect warnings. The intelligent system will pick up on the driver’s habits and preferences and will then adjust the vehicle to suit the driver. Seamless updates performed via Remote Software Upgrade will continuously add new capabilities to the All-New BMW 3 Series.
When activated, the new BMW 3 Series can easily manoeuvre in and out of tight parking spots. Plus, the new “Reversing Assist” provides support when operating in narrow spaces. The intuitive system remembers the last 50 metres of the drive to the parking space and will use that knowledge to assist the driver in exiting the spot by taking over the wheel.
For the dash, the highlight is the “Live Cockpit Professional”. It combines customisable and situation-linked displays on a fully-digital 12.3-inch instrument cluster and 10.25-inch control display. An intuitive operation can be chosen from the control display’s touch control, the “iDrive Controller”, the steering wheel buttons and voice control.
Livery for the new 3 Series comes on Portimao Blue, Black Sapphire, Alpine White, Mineral Grey and Sunset Orange paired with black or cognac leather Vernasca upholstery and interior trim finished in Aluminium Tetragon. 
The BMW 330i M Sport’s on-the-road price without insurance is RM328,800.

APPIES 2019: Are you ready?

APPIES 2019: Are you ready?

With less than a month before the doors for APPIES Malaysia Marketing Awards & Festival 2019 opens, it’s now crunch time for those pitching.

The panel of judges are already looking forward to the two-day event. After all, they are keen to see what sort of interesting ideas and innovations will be presented.

Just as excited are those attending this year’s APPIES as they will be discussing with and learning from fellow peers. It’s a known fact among all that this festival for marketers and advertisers encourages active participation from the floor.

While there is the understanding that they cannot reveal trade secrets, most are anticipating engaging feedback during the pitches.

Of course, most are also expecting an equal mix of comments and queries from both the judges and audience.

We talk to APPIES Malaysia Chief Judge For Adam Wee Abdullah, Group Chief Marketing Officer and Group Chief Customer Experience Officer for CIMB Group and Eric Wong, Chief Customer and Marketing Officer for Prudential Assurance Malaysia Berhad..

Adam Wee Abdullah – Chief Judge, APPIES Malaysia

Fair Comment

As this is Malaysia’s fourth APPIES edition, many attending know what they want to take-away from this event. It’s idealistic to say that they might be quick to share or learn certain insights based on their understanding of certain market trends.

For Adam Wee Abdullah, Group Chief Marketing Officer and Group Chief Customer Experience Officer for CIMB Group, expectations must align. Simply put, the APPIES 2019 Chief Judge opined that campaign goals cannot be just results driven.

“This is [proper] guidance for both marketers and fellow juries. It is often during pitches that many consider the form and end-results as critical focuses. This scenario can lead to some dismissing submissions that drive different marketing objectives. Always keep in mind that in a competition like the APPIES, participants and the audience want to learn; specifically, about the various strategies in use or tactics that can be deployed to solve various marketing challenges,” Adam noted.

APPIES Malaysia 2019 judge Eric Wong, Chief Customer and Marketing Officer of Prudential Assurance Malaysia Berhad, shares similar views about looking beyond results.

For him, The APPIES is a good platform for marketers as it reminds them to always consider: “How is this initiative a step forward [for brands]? Are they building [or reinforcing] important attributes that increase the value of my brand and business?”

Eric Wong Wai Yuen – Chief Customer & Marketing Officer, Prudential Assurance Malaysia Berhad

Digitally Forward

Eric summed it nicely on what is expected of marketers: focusing on sustainable brand equity building.

Simply put, it’s all about making sure the brand has a positive longevity. That piece of advice is a checkpoint for him as he wants to see how pitches address this long-standing concern.

“This is what marketers should get onto, as opposed to ideas that provide short-term bursts to the top-line,” he added.

For marketers to focus on what they do best, they must get on the digital transformation train fast. Thanks to current and upcoming innovations, media consumption is changing at a rapid pace. Processes must become more personalised and be ‘instant’; speedy on its approach and delivery and immediately impactful.

“The advertising industry is now experiencing a big shift, one that is forcefully changing media planning and execution. All these new notions and expectations that users are demanding for, they are also powering the marketing processes to evolve accordingly,” Eric shared.

Adam believes this industry-wide evolution is something marketers can leverage on. “With the momentum in digital pervasiveness, processes have become more scientific and data driven. The advertising and marketing fraternity need to get better at data collection, curation, and analysis. More importantly, they also need to learn, understand, and adhere to data governance,” he said.

This, in many ways, goes beyond instant gratification and personalisation as marketers search for newer engagement methods.

For Adam, this includes deep-diving into various information assets that are available. What comes to mind immediately are user behavioural and audience interest, both offering higher veracity than the common personal information. “The latter is not as important and, furthermore, consumers will continue to actively protect their privacy,” he added.

Pitching Expectations

“I am hoping to see even more quality submissions this year. Campaigns are much more measurable today and multiple metrics of success can be tracked, especially for those that run on digital platforms. However, I hope to see some surprises in terms of interesting and innovative engagement programmes. Moreover, I want the audience to take full advantage of the event and ask pointed questions. After all, this is how they can learn as well since the APPIES will feature hard-to-access Lve presentations. They will even get opportunities to engage the presenters, or juries, to seek clarification,” said Adam.

Eric, meanwhile, wants to see some work that will show how marketers employ next-gen innovation creatively to campaigns.

He also noted how “These efforts must also address strategic challenges that brands are now facing. Too often, we get caught up with marketing campaigns that does not build on the brand story.”


To attend 2-Days APPIES Malaysia
Marketing Awards Conference