3ciety launches new marketplace to empower individuals to monetise ideas through merchandise
April 3rd, 2017 – Kuala Lumpur based e-commerce startup Threeciety Sdn Bhd, previously known as ‘Threes & Tees’, launched its 3ciety e-marketplace at 3ciety.com to help individuals create and sell merchandise online today.
Selling merchandise online is big business. Just in the last decade, fashion e-commerce stores and marketplaces have bloomed in Malaysia and across South-East Asia.
However, high upfront costs, insufficient management resources, the risk of unsold inventory and the fear of failing have discouraged many from taking the leap to start their own merchandise lines.
3ciety, which has a track record of working with brands like Astro on their 2016 blockbuster ‘Ola Bola’ to help them market and sell their merchandise online, is now opening up its on-demand platform to enable anyone to create and sell their custom-designed merchandise online.
Without any paywall of upfront or recurring fees, 3ciety is looking to bring the cost of starting your own merchandise line right down to zero!
3ciety’s CEO and founder Ija Mohan says the entire process is easy and completely automated.
“3ciety offers sellers an array of customisable products which they can upload their designs onto or they can leverage our free and easy-to-use designer tool to create their own designs from fonts and cliparts,” he says.
“Each product has a minimum selling price, or base price, which the seller can mark up as they wish.
“Anytime a customer buys a seller’s product, 3ciety manages the entire fulfilment process, from order processing and manufacturing, to delivery and customer service.
“We then deposit the profits into the seller’s account,” he adds.
Ija believes the platform would help non-designers and organisations as well.
“Content sells, whether it’s a great design on a t-shirt or a simple trending hashtag on a tote-bag,” he says.
“With our online designer tools, anyone can create products online without relying on complex and expensive design software’s.
“Groups, clubs, societies and others can use the platform to sell to their community without worrying about budgets, order quantity, product sizing, delivery or fulfilment.
“3ciety can also be used as an avenue to raise funds,” he adds.
The 3ciety platform is web and mobile-responsive, but the company also plans to roll out a mobile app later this year that will focus on empowering and driving community engagement between sellers and consumers.
About Threeciety Sdn Bhd
Founded as ‘Threes & Tees’ with a focus on helping brands, Threeciety Sdn Bhd has been rebranded to reflect its new vision of an open merchandising marketplace for all. The rebranded company and new platform aim to build a regional ecosystem for Designers, Brands & Fans.
This dream is hardcoded into the brand by reflecting the amalgamation of 3 communities into 1 society… 3ciety!
Driven by the brand’s “Express, Engage & Experience” motto, 3ciety aims to empower designers’ expression, build brand engagement and deliver a great fan experience for Malaysia, and soon, across South-East Asia.
Having raised a seed round from Cradle Seed Ventures in 2016, the team aims to raise their Series A round next in line with their regional push.
