Gaining the tech edge in business & finance

Gaining the tech edge in business & finance

With the help of disruptive technologies such as Cloud Computing, Artificial Intelligence (AI), Cyber Security, Internet of Things (IoT), Data Science & Business Intelligence, the global business & finance scene is undergoing a wave of transformation like never before. Meetings no longer take place in boardrooms, bank transactions no longer require a day-long dealing with bank tellers, while placing more advertisements on newspapers no longer guarantee a business’s success. According to Accenture’s Finance 2020 report, automation will eliminate up to 40% of financial jobs; the question then arises – how can the future workforce of business and finance capitalize on the latest technologies available, to prevent themselves from being replaced by automation and robotics technology? How do we ensure that our next generation of business and finance professionals remain in the other 60%, who are driving along this paradigm shift?

As one of Malaysia’s Premier Tech Universities, APU plays a significant role to ensure that our business and finance graduates are ready to join the Industry Revolution 4.0 workforce. In line with our edge as a University of Technology and Innovation, we ensure that our students graduate with a solid business mindset, enriched by responsiveness towards technology that allows them to partake in the global transformation wave.


Revolutionary Programmes of the Future

According to the Agile Finance Revealed report from the American Institute of CPAs (AICPA) and Oracle, almost 50% of top finance leaders are now implementing cloud-based enterprise performance management and robotic process automation in their businesses, and sophisticated technologies will be driving the directions of financial institutions as well as enterprises. This is where fresh buzzwords come into the picture: FinTech (for Financial Technologies), MarTech (for Marketing Technology), BI (for Business Intelligence) and more. There is a  rising need for new talents that can amalgamate business and finance knowledge with profound understanding on the way to operate, manage and use technologies to develop business solutions. Through the constant innovation of academic programmes, we have moved a step ahead from delivering traditional business and finance degrees to develop programmes that are designed for the future, such as Digital Marketing, E-Business, FinTech and Blockchain. These programmes, developed under the collective input from our industry advisory panels, incorporate both traditional financial and business strategies with innovative emerging technologies, through the delivery of subjects that are related to Marketing Intelligence, E-Commerce, Digital Currencies and other relevant areas. As traditional degrees are becoming obsolete, APU’s revamped programmes provide a competitive edge to our business and finance graduates, preparing them for emerging jobs that may drive the direction of business and finance in the future.


Industry-Academia Partnership

Our industry partners play a vital role in supporting us to move forward. Partnerships with innovative accelerators such as GrowthX Academy and Supercharger enhances the platform for our students to realize their world-changing ideas, inspiring them to become innovative technopreneurs of the future. This strong partnership also enables students to be exposed to real-life business cases supplied by our partners, providing our students with hands-on exposure and practical learning experience. They formulate solutions and develop business ideas for actual companies, experiencing the journey of strategic business planning even before they graduate. Together with over 10,000 industrial partners and potential employers, we take the industry-driven approach as our key to deliver high quality programmes that combine practical knowledge and relevant theoretical concepts. As part of the approach, we involve our industry advisory panels, accreditation and certification bodies for regular programme reviews, to ensure that we deliver up-to-date contents from time-to-time. Under this formula, over 40,000 of our alumni are globally employed in reputable multinational companies such as Accenture, Deloitte, Maybank, KPMG, PwC, Standard Chartered, Earnst & Young and many more.


Creating an Innovative Ecosystem On-Campus

APU plays a vital role in cultivating the values of Creativity and Innovation among students, to ensure that they are shaped into visionary, competent and capable business and finance professionals. Teaching and learning facilities in APU’s iconic campus are redesigned to enable ‘intelligent’ teaching, learning and research. Striding our ICT strength, we blend the use of technology within curriculums, where teaching and learning processes utilize advanced digital technology, software and infrastructure that are available on-campus. Discussion spaces, social spaces, think tanks and Innovation Labs are highly available within APU’s campus in Technology Park Malaysia (TPM), Bukit Jalil, to promote cooperative learning and cultivate exchange of ideas among students from different disciplines and academics. Teaching and learning methods has transformed into highly-interactive and stimulating processes, encouraging students to think out-of-the-box and formulate better solutions with the help of technology. Our outcomes-based learning approach has produced graduates who can think critically, act innovatively and communicate ideas effectively; they are capable to deal with complex and exciting opportunities that lie ahead.


Nurturing Global Outlook and Professionalism

The transformation from a high school-leaver to an industry ready graduate is a crucial process in one’s life, where a university plays an important role to facilitate this transformation. Aside from gaining a tech edge, we equip our students with relevant cross-cultural communication skills, within our globalized campus environment that currently houses a community of students from more than 120 countries. Through regular multicultural discourse and events, the continuous cultivation of global outlook builds our students’ confidence and trains them to engage in global conversations, international strategies and multicultural encounters, making them workplace-ready even before they graduate.

Professionalism is one of our key values for success. It is also a significant value to our business and finance students, who aspire to emerge as corporate professionals or entrepreneurs. To nurture professionalism, we instill practical workplace skills within the curriculum, by incorporating lesson activities that build confidence, enhance personal skills and build team spirits. As a unique feature, APU students proudly dress in professional attire, while adhering to a professional code on conduct on-campus. To complement the industry-based approach in teaching and learning, we create an environment that simulates the future workplace, so that our students join the future workforce confidently.


About APU

The Asia Pacific University of Technology & Innovation (APU) is amongst Malaysia’s Premier Private Universities and is where a unique fusion of technology, innovation and creativity works effectively towards preparing graduates for significant roles in business and society globally. APU has earned an enviable reputation as an award-winning University through its achievements in winning a host of prestigious awards at national and international levels.

APU was announced as among the Highest Rated Emerging Universities in Malaysia, being rated at TIER 5 (EXCELLENT) under the SETARA 2011 Ratings by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA), and has maintained this Excellent rating in the SETARA 2013 Ratings and the latest SETARA 2017 Rating. Under the Quacquarelli Symonds (QS) 2017 Ratings, APU was awarded 5-Stars in 4 categories of the QS Stars Ratings – Teaching, Employability, Facilities and Inclusiveness. The QS Stars rating is an international rating system that measures the achievements and qualities of universities worldwide.  In addition, in 2017, APU was also announced as one of Malaysia’s Premier Digital Institutions of Higher Learning (IHL) by the Malaysia Digital Economy Corporation (MDEC), for its commitment in offering top-notch digital technology courses and ensuring highly-skilled graduates continue to flourish and fill future digital job demands locally and globally.

For more information, please visit our Website

Student services: +603 8996 1000
Hotline: 1 300 888 278
Email: [email protected]

To be connected, join us on APU Facebook

Unstoppable fun and unforgettable memories at Superpark for whole family

Unstoppable fun and unforgettable memories at Superpark for whole family

Family bonding fun for all ages under one roof by SuperPark promises incredible adventures

Swing your arms, work your legs, move with joy! Imagine what it means literally. Better still, it fires up your team spirit, as a family. And spending quality time together makes every moment special and memorable. Rain or shine, for added convenience and peace of mind, the all-in-one indoor SuperPark makes fun seekers of all ages from all walks of life beg for more. The friendly fun-for-all family recreational sports park originated in Finland features 3 themed areas – Adventure Area Game Arena and Freestyle Hall with 20 activities catering for every taste.

The joy of jumping on a trampoline is beyond words. It’s not just for kids. Mums and dads will get contagious with plenty of laughter too. And for the icing on the cake, experience the one of its kind digitally enhanced rock climbing with augmented gamification challenge to double up the fun. Itching to show off your fluid skateboarding moves? The Skate and Scoot park is yours to conquer. Beyond the endless fun, participants will also gain health benefits such as improved muscle elasticity, acrobatic flexibility, anaerobic agility, physical fitness and motor skills. Oh yeah, for gymnastic buffs, you are welcome to play your tricks in Gymnastic Area of the Freestyle Hall.

The list of challenging-yet-fun activities goes on. Test your ascending skills with SuperClimb on a colourful climbing panel in a supervised environment. Meanwhile, the “man vs machine” RoboKeeper seems to be able to stop just any shot you try to score. Fancy a swing like a flying fox that zips through the air? Just hold on tight and slide off like a flying carpet. The exhilarating fun continues with mountain sliding and tube slide. Remember to scream out loud as you slide all the way from the top. It’s good for both your physical and mental health. From sliding to fast track, the shrieking laughter just keeps roaring. Race up the Pedal Car Track for your entire family. And you get to tone your legs and butts too.

Be prepared for an exhilarating experience when going through the Kids’ Adventure City! The combination of climbing equipment, towers, and tunnels builds children’s coordination and boosts their confidence. Parents are definitely welcome to join their kids for more “catch-me-if-you-can” moments.

SuperPark is no ordinary adventure playground. It is specifically designed to empower family members of all ages and sizes to have fun and foster bonding through play and movement in an inspiring and friendly environment. It’s a unique, purpose-built indoor activities park with Finnish ingenuity to delight families with young children including young teens, outdoor enthusiasts and active adults. At SuperPark, parents will find the spirit of being young-at-heart soaring like never before. Children learn new skills through different fun-filled challenges at the same time. And make new friends along the way.

SuperPark is designed with all-day-happiness and creativity in mind. Thinking of celebrating your birthday in style? Make it as boisterous and electrifying as you wish. There are six party rooms with different themes complete with exciting platters to suit your preferences. Looking for something more than that? SuperPark caters to school groups and sports clubs as well. You name it, SuperPark can make it happen!

Yup, the fun is unstoppable. The joy is in the journey. That’s the philosophy behind the joyful play at SuperPark that champions family participation as its DNA. Again, the human body is the engine for all SuperPark activities. No motorized rides. You play and exercise while foster bonding at the same time. That’s a win-win experience.

And only for Malaysiakini readers, you get to enjoy the exclusive 2-for-1 offer. The “MALAYSIAKINI2FOR1” promotion is valid until 12 March 2019. For online booking, please use the promo code when you book 2x One-Day Ticket (Super Day) (original price RM70 each) / 2 x One-Day Ticket (Regular) (original price RM50 each); for walk-ins, simply quote “MALAYSIAKINI2FOR1” during ticket purchase to enjoy the promotion.

Other terms and conditions include limited quota on a first-come-first-served basis which is valid for the “One Day Ticket (Super Day)” and “One Day Ticket (Regular)”, the offer cannot be used in conjunction with any other promotions/offers/coupons, SuperPark reserves the right to revise the offer without prior notice, and in the event of any dispute, SuperPark reserves the right of final decision.

Learn more about SuperPark

Tel: +603-2789 2408

Opening Hours:
Monday – Friday (10am – 9pm)
Saturday, Sunday, Public & School Holidays ( 9am9pm)

Unit 4-1, Level 4, Avenue K Shopping Mall,

156, Jalan Ampang, 50450 Kuala Lumpur

Google Map:
 Search SuperPark Malaysia

Waze location: Waze for SuperPark Malaysia

The kids will have a blast at Laser Warzone

The kids will have a blast at Laser Warzone

‘Colonel’ Matthew steps out of the Laser Warzone a victor after battling it out with his friends. He lays his weapon down and feels exhilarated.

“Wow! That was a great fun game for me and my friends! Being able to battle it out using the world’s latest war technology makes my birthday all the more fun. This is the most memorable birthday party I have had with my friends. Thank you, mummy and daddy for making it possible!”

The 10-year-old, then takes off his vest and goes on to celebrate his birthday party with his fellow classmates at the Laser Warzone, eCurve Damansara.

For Matthew’s birthday, 24 boys and girls were divided into two teams. The Green Team led the way with a 3-1 victory against the Blue Team, after a two-hour war involving four major battles.

Though not the birthday boy, Matthew’s classmate, Kyle was the big hero of the day, collecting over 3,000 points in the four battles.

They each wore a jacket with either green or blue targets, and had to move about in the dark, simulating an actual battleground, each carrying a hand-held infrared-emitting targeting devices. The moment a laser is shot at it, the target turns white.

Laser Tag is the high tech big brother of paintball – without any of the pain! Children and adults alike can experience what it is like to be involved in a futuristic war.

No one was injured, and both winners and losers were later reconciled over a sumptuous meal at the virtual reality arena.

That was where Matthew’s birthday cake was cut, and when the birthday song was sung by both his teammates and ‘enemy troops,’ there was the camaraderie of being classmates again.

The birthday party package priced at RM50 per pax includes four games, food and drinks and a two-hour usage of a private room. There is however, a minimum of 15 pax.

Guests can also get food catered from the in-house cafeteria or bring their own. They are even allowed to bring their own audio system to keep the party alive.

On normal days, prices for adults are RM20 per battle, RM32 (battles), and an additional RM10 for each game, while students who can produce their identity cards get a discount (RM17 per battle, RM27 for two battles, RM37 for three battles and so on).

There are also unlimited battles that one can participate in for just RM60 per pax (adults) and RM55 (children).

So, kids, the next time you have school holidays, remember to drag your whole army of cousins along to the Laser Warzone! And for the adults, Laser Tag is the perfect way to build team spirit with your colleagues, without having to brave the elements.

Laser Warzone is an intense and immersive multi-interactive Laser Tag arena located at Lot 113A-120, 1st Floor Ecurve Damansara, 2A, Jalan PJU 7/3, Mutiara Damansara, 47810 Petaling Jaya, as well as on the 4th Floor, Gurney Plaza, Penang.

Tel: 03-7733 1335 (Ecurve), 03-4131 0006, 04-229 9973 (Gurney Plaza)
Business hours: 10am – 10pm (7 days a week).

Google Map:
Waze location: