Innovating fresh ideas and inspiring creativity for all generations

Innovating fresh ideas and inspiring creativity for all generations

It’s about how you want to experience life and connect with your surroundings

People from different generations yearn for different living spaces that suit their lifestyles. Everyone has his or her own set of preferences. A house that looks nice on the outside may just fall short of one’s expectations. 

For EcoWorld, creating a desired living environment calls for a future-proof approach to township planning beyond just a roof above our heads. It is about creating homes, places and spaces that can accommodate different lifestyles and communities for all generations

The award-winning developer, with six years of solid track record of innovating living and working spaces, redefines urbanism with attention-to-detail connection between the environment we live in and things surrounding it. 

What does “For Generations” constitute?

A comfortable and inspiring living environment for all ages has to be multifaceted and extraordinary at the same time – such is the essence of the “For Generations” concept championed by EcoWorld – a shining example of how a development with foresight should take shape. 

For EcoWorld, it is about how we want to experience life and how we want to connect with the people and everything around us. We crave engaging experiences with not only our family and friends, but also our surroundings.

The precursor to the defined connection is a holistic township that can fulfil the desires of its residents – a place they can truly call home. Call it a sustainable development that meets the needs of the present without compromising the needs of the future generations.

It boils down to creating a liveable space with improved quality of life where everything we see or feel is relevant to what we live for. This is how developers must strive to win the hearts and minds of consumers.

The “For Generations” credo stands for a sustainable living that is both structurally and spiritually rich. It manifests a healthy ecosystem that promotes communal integration by blending different lifestyles of people from different generations with different living spaces at their disposal.

Put it simply, it is all about an environment that inspires our everyday lives, everywhere and every time.

Creating a liveable space for all generations

It doesn’t matter whether you were born in the 80s, 90s, or in the new millennium, whether you belong to Gen X, Y or Z, everyone goes through a different set of experiences, lifestyles, preferences and expectations. 

Therefore, EcoWorld has even delved deep into the mindset of every inhabitant and identified 14 different generations who look at life with different perspectives, given their different personalities and hobbies. For them, different living spaces inspire different passions. 

The 14 different generations and what they are looking for:  

The Zen Generation – the ones who seek to free their minds and completely relax their body and soul in a tranquil outdoor family area made perfect for a meditation retreat.

The Explorer Generation – the curious young minds who love nature and adventure in a township graced with fascinating parks and gardens of beautiful wonders for them to explore.

The Ever Learner Generation – those who believe that you are never too old to learn new things, there is never a dull moment and always something exciting to discover at the EcoWorld Life Space.

The Culinary Generation – the ones who are passionate about the culinary arts and wish for a spacious dream kitchen to whip up sumptuous meals for their loved ones and create everlasting memories.

The Trend Seeker Generation – the trend seekers who appreciate communal spaces such as EcoWorld Labs that serve as a vibrant platform to express their creativity.

The Minimalist Generation – the ones who wish to live clutter-free in living spaces designed with ample room for serenity and simplicity.

The Digital Nomad Generation – people who work ‘on the go’ and constantly seek out energising environments that inspire creative ideas.

The Gym Rat Generation – the ones who live for a good workout, utilising the well-equipped communal gymnasium to elevate their fitness levels.

The Nature Friendly Generation – nature lovers who dream of a personal home garden as an ideal little green world for themselves to nurture their green fingers.

The Pet Lover Generation – the pet-loving people who demand a pet-friendly environment to ensure that their fur kids are part of the family and community, where living with happy pets brings a happy life.

The Artistic Generation – people who appreciate the gifted and inspiring sculptures in a development, which help stimulate their artistic senses for the creation of their next masterpiece.

The Bold Creator Generation – the game changers who thrive on the Intelligent Space Concept found in EcoWorld’s business parks to bring their visionary ideas to life.

The #POTD Generation – the ones who embrace an active social media lifestyle by turning ‘moments’ into ‘memories’ with impressive posts of the many gorgeous Instagrammable spots.

The Collector Generation – the ones who love collecting rare finds as a hobby and displaying them in spacious living spaces like a private gallery.

Healthy ecosystem for all lifestyles

Essentially, the “For Generations” concept takes an in-depth look at life with a seamless ‘connection’ in mind. It goes beyond wired connectivity for sure. It’s about how you connect with your neighbours, your community, and even your own hobbies – in a connected environment that paints the true meaning of a desired future – for all generations. 

All EcoWorld developments bear the hallmarks of such credentials as evidenced by Brydon, Cora, Hazelton, Regent Garden and Rosé


If you are passionate about nature and architecture, Eco Horizon’s Brydon in Batu Kawan, Penang is the perfect fit. Its well-designed bungalows and semi-dees are set in a secure and serene environment, allowing you and your loved ones the priceless peace of mind to enjoy life to the fullest. 


For a home as vibrant as you are, Cora in Eco Ardence, Shah Alam is a discerning choice. Its Zen-inspired garden homes, semi-dees and bungalows come with exclusive clubhouse access, top-notch security and charming back lane gardens. Its lifestyle hub – Ardence Labs – makes entertaining and dining a breeze. Life at Cora is never dull. 


Looking for a home that fits as nicely as a custom-made suit? Hazelton in Eco Forest, Semenyih is designed with intuitive ergonomic principles to cater for all lifestyles. With an ErgoHomes concept (EcoWorld exclusive design), each terraced unit resembles a sought-after corner lot with its own private garden. 


Design your house hand in hand with EcoWorld simply because no one knows you better than yourself. The ‘Design to Own’ concept of Regent Garden in Eco Grandeur, Puncak Alam allows you the freedom and flexibility to customise your dream home. At Regent Garden, you get a chance to stand out from the crowd.


Wouldn’t it be lovely to live surrounded by lush greenery? With Rosé, an outstanding series of Garden Homes at Eco Spring in Iskandar Malaysia, you can do just that. Inspired by the best of contemporary and classic French architecture, Rosé units come with a 10ft private garden that perfectly complements its generous 20ft back lane gardens.

It’s about how you want to experience life

EcoWorld developments connect what you love and how you want to live. Again, it’s about how you want to experience life. Every meticulously planned and crafted product is about you. There is something for everyone.

It aspires to enrich not only your social well-being, but also your spiritual wellness. It gives you the living-and-working friendly space to explore and nourish your imagination and creativity.

Green tracts, open spaces and purpose-built communal facilities are a testament to a unique blend of form and function. 

Living in a beautiful environment that places equal emphasis on spiritual, educational and recreational aspects is such a fine distinction that sets EcoWorld apart from others – true to the value creation of its “Creating Tomorrow & Beyond” philosophy, which will continue to inspire, indefinitely.

Feel free to visit EcoWorld’s nearest gallery or browse for more ideas

For GenerationsYou are not defined by your age, but by how you want to live.
Final call for Predator League 2020! US$400k in prizes await

Final call for Predator League 2020! US$400k in prizes await

The Asia Pacific Predator League is back, giving Malaysian Dota 2 and PUBG teams an opportunity to vie for a shot at fame and a prize pool of US$400,000 (RM1.67 million). The league, now in its third year, is the biggest e-sports tournament organised by a computer hardware manufacturer, which will see teams from 17 Asian countries.

Acer, Predator League’s owner, said that the tournament was a part of the company’s commitment towards supporting the regional e-sports industry.

“Acer offers a comprehensive ecosystem to support the industry, and most importantly, the gamers,” said Andrew Hou, President of Acer Pan Asia Pacific Regional

Qualifying rounds will be held online and various parts of the country throughout November and early December. The winner of the Malaysian-leg will represent the country at the grand finals in Manila, Philippines next February for the grand finals.

For DOTA2, there are four on-ground qualifying round in Kuala Lumpur, Selangor, Penang and Sarawak, along with online qualifiers. This will culminate in a Malaysian grand finals – which will see a RM100,000 prize pool – at the Level Up KL convention on 9th & 10th November. As for PUBG, players will have to battle their way through online qualifiers. The top four teams will face each other at the Malaysian grand finals in December at Battle Arena, Jaya Shopping Centre in Selangor.

Registration information can be found

The inaugural Asia Pacific Predator League grand finals was held in Jakarta, Indonesia in 2018. The following year, the finals were brought to Bangkok, Thailand.

The tournament last year saw the participation of 3,530 teams, and the grand finals garnering 4.3 million views across the globe, with maximum concurrent viewership of 123,000.

Going premium without compromising on price, quality and performance

Going premium without compromising on price, quality and performance

True enough, life can be full of compromises. If we limit our choices to just preconceived notions, all that is left is compromise! But hold on, there are certain things in life that should not be compromised.

Let me give you an example. Protecting the engine of our car might just be one of the many things easily overlooked or ignored by us. Oh dear, that is a big ticket item, possibly the second most costly after our home. Aren’t we supposed to take good care of it so that our hard earned money is not wasted on unnecessary fixes when problems crop up?

Using cheap alternatives purchased through non-authorised channels where the authenticity of the engine oil cannot be guaranteed is doing more harm to our car and our finances in the long run. It simply means compromising on the well-being of our engine at the expense of our safety on the road.

Prevention is better than cure. A well maintained engine will always come hand in hand with the use of a well-researched lubricant (engine oil) from a trusted brand through authorised channels. It is all about quality assurance and peace of mind, a priceless thing in life that we all yearn for, after all.

The good news is that the other side of the coin may just be full of choices. The engine oil that you are going to buy is one of the many real-life examples. You certainly have a choice to go for your preferred brand for certain reasons. The choice you make will have an impact on the outcome, be it engine performance or protection.

Engine is the heart of our car and it certainly deserves a good care to ensure it functions properly. And every car needs engine oil for protection against friction, heat and wear. By coating all surfaces within the engine, the motor is protected from corrosion even when it is not running.

What if I tell you that we indeed have a good choice to counter the misperception of “lack of choice or purchasing power”?

Shell Helix HX8 might just have the right answer to keeping the roadworthiness and serviceability of your engine in check. Mind you, it is a premium fully synthetic engine oil from a trusted brand that has never been so affordable. Check this out: Helix HX8 Plus OW-20 [RM199 (WM), RM200(EM)], Helix HX8 X 5W-30 [RM180 (WM), 181 (EM)], and Helix HX8 Synthetic 5W-40 [RM165 (WM), RM166 (EM)] – you don’t have to compromise on price, quality and performance.

According to Shell’s product engineers, Shell Helix HX8 is formulated with Flexi Molecule Technology that constantly adapts to boost protection where your engine needs it the most. In return, giving your engine longer Oil Drain Intervals (ODI) to extend the life of your car even in tough driving conditions.

Tests show that the product would result in 58% better high-temperature deposit control and viscosity stability¹ 78% better corrosion protection in start-stop urban driving conditions² and 40% better wear protection³ 


¹Comparing Shell Helix HX8 with API SN specifications based on engine oil oxidation and deposit control test
²Comparing Shell Helix HX8 with API SN specifications based on engine corrosion test
³Comparing Shell Helix HX8 with ACEA A3/B4 specifications based on engine wear test

Helix HX8 OW-20 

Helix HX8 0W-20 is a purpose-built variant that meets the evolving market needs for motorists migrating to low viscosity motor oil and car manufacturers converting their ‘factory first fill’ and ‘service fill’ requirements to low viscosity grades. The product offers premium fully synthetic engine oil performance at an affordable price for the best maintenance of your car.

And equally important, low oil consumption means less top-up.

What does it tell you? It translates into cost effectiveness that is friendly to your pocket when comes to engine maintenance.

In conjunction with the launch, Shell Malaysia is offering a RM25 discount on the purchase of any of the three Shell Helix HX8 variants upon the registration of the Shell Advantage Rewards programme.

The promotion is valid from 1 October till 30 November 2019. Find out more about the promotion at our website

So, between dubious products from unauthorised sources and a trusted product from a globally reputable brand at a price you can afford, the choice is yours.

The CMO Awards 2019 is now open for nominations!

The CMO Awards 2019 is now open for nominations!

Marketing Magazine Asia is back with the CMO Awards 2019 to recognise and reward the best in the marketing industry.


Kuala Lumpur, 17 September​ – Marketing Magazine Asia is once again trailblazing a path of excellence with the latest installment of ​CMO AWARDS 2019!​ ​It’s time to recognise brave and brilliant marketers and reward the best in the business of marketing.

Now in its 8th year, the ​Chief Marketing Officers Conference and Awards for 2019 ​is a gathering of trailblazers in the Malaysian Marketing sphere.

This year’s CMO Awards is all about identifying talent, transparency, tenacity, and those who adopt a take charge attitude in their life’s calling.The objective is to recognize and acknowledge the immense contribution, inspiring leadership and trail-blazing achievements in Malaysia’s marketing communications industry.

An eminent panel of industry leaders will decide on the winners: all criteria based on results.

There are 30 categories at the Malaysian CMO Awards:

  • Best Marketer in Omni-Channel Marketing
  • Best Marketer in e-Commerce Marketing
  • Best Marketer in B2B Marketing
  • Best Marketer in SME Marketing
  • Best Marketer in Millennial Marketing
  • Best Marketer in Data & Technology Marketing
  • Best Marketer in Travel & Hospitality Marketing
  • Best Marketer in Sustainable Brand Marketing
  • Best Marketer in Education & Training Marketing
  • Best Marketer in Media & Content Partnership Marketing

  • Best Marketer in Customer Experience Marketing

  • Best Marketer in Event & Experiential Marketing

  • Best Marketer in Retail & Promotions Marketing

  • Best Marketer in Festive Communications Marketing

  • Best Marketer in Loyalty & Engagement Marketing

  • Best Marketer in Influencer Marketing

  • Best Marketer in Social Media Marketing

  • Best Marketer in Mobile Marketing

Marketing Trailblazer Award

The will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.

  • Marketing Trailblazer – Telco

  • Marketing Trailblazer – Financial Services

  • Marketing Trailblazer – F&B

  • Marketing Trailblazer – Digital

  • Marketing Trailblazer – FMCG

  • Marketing Trailblazer – Media & Entertainment

Rising Marketing Star

The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.

  • Rising Marketing Star – Financial Services

  • Rising Marketing Star – Telco

  • Rising Marketing Star – F&B

  • Rising Marketing Star – FMCG

  • Rising Marketing Star – Media & Entertainment

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category ​here​. ​The Deadline for nomination ends on 18th of October 2019.

The 8th Malaysian CMO Conference & Awards
Date: 15th November 2019
Venue: The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards

View last year winners

RC Residences is making ‘Owning A Home’ dream come true for everyone

RC Residences is making ‘Owning A Home’ dream come true for everyone

KUALA LUMPUR, 5 SEPTEMBER 2019– For over two decades, Akisama Group has been one of the leading developers in Malaysia. Among all their prestigious projects, RC Residences stands out the most for its strategic location, affordable pricing and fantastic amenities. Akisama Group’s main aim is to make every Malaysian’s ‘owning a home’ dream come true through RC Residences.

With an average household income of RM3,300, one can become a homeowner by choosing between two types of beautifully-designed units. Buyers are also given a choice of purchasing the fully-furnished unit. The starting price of the 800-sf. unit is from RM353,800 and a 5-year maintenance fee waiver is offered. This beneficial perk and also, an estimated monthly house loan repayment of RM1,700 makes owning a home possible.

In addition to it, RC Residences is part of the HOC Scheme which offers great benefits for every home buyer and this scheme has been extended till end of the year. On top of it, the vigilant security system, 24/7 CCTV surveillance and amazing lifestyle facilities makes this residence more desirable.

Furthermore, RC Residences has created a golden business opportunity with their exclusive 121 commercial units.  This allows local and aspiring entrepreneurs to build-up their career path and establish their brand. With all of these incredible add-ons, a safe and inspiring community is formed.

Unquestionably, RC Residences is the perfect choice for optimistic individuals and growing families. One’s life is hassle-free as there are multiple train stations and three schools located close-by. Also, off days can be spent at famous shopping malls which are located in less than 10 km radius from RC Residences such as Sunway Velocity Mall (4.2 km), KLCC (7 km) and Mid Valley (6.7 km). Residents will be indulging in an energetic urban lifestyle right here.

Right from the launching of this residence, many remarkable events and fabulous deals are offered to the potential buyers. So far, four brand-new Perodua Bezza and incredible prizes including travel vouchers, shopping vouchers and cash vouchers worth up to RM1mil* have been gifted to lucky buyers.

RC Residences is determined to give out prizes along with mind-blowing deals for their buyers. Buyers who book a RC unit from now until 28th September will receive exclusive RM5,000 + RM3,000 worth AEON vouchers*. To make it extra special, on the 28th September 2019, they are organizing ‘The Epic Luck-Key Draw’ event where two more lucky winners will be driving home two brand-new Perodua Bezza and other valued prizes worth up to RM100k*.

This astonishing project by Akisama Group has allowed many individuals to afford their own home and create a secured future for them and their loved ones. RC Residences’ deals, rewards and constant campaigns has eased buyers’ financial burden in many ways. One can definitely call it a ‘home sweet home’.

For more information about RC Residences

Motivating Employees Via PTPTN Loan Payment

Motivating Employees Via PTPTN Loan Payment

Tertiary education can be expensive. However, it is a form of investment today for a better tomorrow.

Since 1997, tertiary education has become more accessible with the establishment of the National Higher Education Fund Corporation (PTPTN) under the National Higher Education Fund Corporation Act 1997 (Act 566).

PTPTN helps students pay for tuition and living costs throughout the school year – enabling undergraduates to access to further their studies.

After graduation, many individuals find repayment of their education loan a daunting task.

But fear not, as between 1 January 2019 to 31 December 2019, employers can assist their employees in fulfilling this responsibility.

Tax incentives

According to the 2019 Budget, employers who help their employees pay off their PTPTN debts are eligible for tax relief. Employers eligible for this incentive are taxpayers who have a registered business, including a sole proprietorship, and pays tax under the Income Tax Act 1967.

To qualify for this incentive, employers must meet three conditions.

First, the employer is making debt repayments on behalf of the employees. Second, employees are full-time staff. And third, the employer will not be charging its employees for the PTPTN debt payment.

Interestingly, there is no minimum or maximum amount set to be qualified for this incentive. Employers are entitled to tax relief on any repayment amount made, either monthly installment payments or a full settlement between 1 January 2019 to 31 December 2019.

No limit on tax relief

With this incentive, employers will receive tax relief in the same amount that has been paid for their employees. 

If an employer repays RM50,000 worth of loan to PTPTN for their employees, then the employer is entitled to the same tax relief. The payment would benefit both the employer and the employee.

This move is also a form of corporate social responsibility for the employers and their companies. The government, through PTPTN, has previously provided loans to students to generate the best human capital and prepare them for the job market.


Employers can make repayments on their employees’ behalf through the PTPTN official portal at from 1 January 2019 to 31 December 2019.

Once employers made the payment through the PTPTN portal, employers can then print the receipt. PTPTN will also issue PTPTN debt repayment statements in early 2020. 

Do note that there are several categories of employers who are not eligible for this incentive. These include PTPTN borrowers who run their businesses and are employers of the company. 

Employees who are either the employers’ spouses, children, grandchildren, or siblings are also not entitled for this incentive.

Employees can complain with PTPTN if the employer instructs them to make a payment for the payment made.

The Inland Revenue Board of Malaysia (LHDN) will then receive the report for investigations. A false claim for tax relief is an offense under the Income Tax Act 1967.

Seize the opportunity

PTPTN offers incentives for the first time to employers this year. Therefore, every employer needs to seize this opportunity to help boost the morale and motivation of their employees.

In the United States, the repayment of higher education loans by employers is one of the benefits used to attract and retain workers from the Millenials.

Employees repay their education loans as usual while employers will match the amount paid.

This method helps to accelerate the loan repayment process. It is also more attractive to the employees and potential staff than an offer of high base salaries alone. 

Among the employers offering these benefits are accounting firm PriceWaterhouseCoopers, technology company NVIDIA, and law firm Orrick, Herrington & Sutcliffe.

In Malaysia, some employers are offering annual bonuses, travel incentives, or give a pay raise to reward employee’s performance. For this year, they can make a little difference by helping pay off their employees’ PTPTN debt. Indirectly, this would help employees reduce the burden of their debt, while the employers also get tax relief.

This incentive would also enhance the employers’ image while attracting more potential talent to work in their organization.

Employers who are interested in this opportunity to benefit their employees and businesses can visit the PTPTN official portal at  Portal Majikan Online.